The Southwest Conference (SWC)





Links:

Brief History of the Southwest Conference (from Wikipedia)
Football Records of the former Southwest Conference teams
A Look Back at the Southwest Conference (Texas Almanac)
Football Helmets of the Southwest Conference
The SWC Video Collection at Texas Tech University
"Honor The SWC" website (Texas Sports Hall of Fame)
Win Graham's Championship Ring Collection
Pictures:

Southwest Conference Family Portrait - mascots (1968)           
Different mascot pose - "UP FOR GRABS" (1969)

SWC Mascots - artwork by Chio
"Remembering the Southwest Conference" - graphics from Football shirt (1996)
"Remembering the Southwest Conference" - graphics from Basketball shirt (1996)
SWC logo from 1990 basketball tournament sweater

SWC Cartoons by Dirk West (with emphasis on Texas Tech):






Pocket Football Schedules:

        1934   
        1938 desk schedule (Detail  -  1    2    3) 
1939 (Gulf Printing - individual team schedules):  Stack of schedules    Each team visible  
        1943     
        1946:  Front - Back - Schedule
1947:  Front - Back - Schedule     
        1950:  Front - Inside - Detail - 1949 scores
        1959      
        1960   
      1962, 1975, 1976
        1963:  Front -  Back - Schedule  
      1965:   Front - Back  
       1966     
       1967:  Front - Full View - Schedule
       1971:  Front  -  Back
       1978 & 1979

Football Schedule Posters:    10-1-60
Assorted SWC Guidebooks:

Group 1       Group 2        Group 3      Group 4       Group 5
Football Annuals (hardback books):

1968    
1969    Title Page       Stadium pages
1970   
1971   
1972   
1973
Football Rosters and Guides (paperback):

1958    Front cover

1959    Front cover

1961     Front cover

1962     Front cover

1963     Front cover       Back cover

1964     Front cover

1965     Front cover       Back cover

1966     Front cover

1967     Front cover       Coaching legends         Another copy of cover

1968      Front cover       Photos of coaches       

1969      Front cover      Mascot cartoon            Another copy of cover

1970     Front cover      Another copy of front cover         Back cover

1971     Front cover       Back cover

1972     Front Cover      Back cover           Other pages

1973     Front cover

1974      Front cover      Photo collage

1975      Front cover      Back cover

1977      Front cover

1978       Front cover

1979     Front cover

1980     Front cover

1981     Front cover

1982     Front cover

1985     Front cover

1986     Front cover

1987     Front cover

1992     Front cover
Other Football books:

SWC Football book 1947 ("Touchdown"):   Cover     Title Page

1952 Menu from Lung's Chinese Restaurant (Austin) with SWC schedules:   A     B    C     D     E     F

1956 History of SWC by J.L. Williams

SWC Football Rally Program 1964:     Cover     Inside Pages

3 books on SWC football stars (Sammy Baugh, John David Crow, Doak Walker) published by Fort Worth Press
Basketball Programs:

SWC Basketball Tournament program 1957      Pages
SWC Basketball Tournament program 1958
SWC Basketball Tournament program 1976
SWC Basketball Tournament program 1984
SWC Basketball Programs 1989-90-91
SWC Basketball Tournament program 1990

Basketball Guides:

SWC Basketball guides - 1960's

The 1970's:  70-71     71-72     72-73    73-74     74-75   74-75 (back)   75-76     76-77     77-78     78-79     79-80

The 1980's:  80-81     81-82     82-83    83-84     84-85     85-86

Baseball and other sports:

SWC Baseball book by Neal Farmer

1969 SWC Track Championship program
Collectibles:

SWC clear drink glasses      Closeup View      View 1      View 2      View 3       View 4

Set of 8 SWC frosted glasses with pennants - TALL glasses
    Another set of tall pennant glasses:    Front (Pennant)      Back (Mascot)
    Another set of pennant glasses:         Front (Pennant)      Back (Mascot) 
    Another set of pennant glasses:         Front (Pennant)      Pennants (part 1)    Pennants (part 2)     Mascots (part 1)     Mascots (part 2)

    Texas glass:           View 1     View 2    View 3
    Arkansas glass:      View 1     View 2    View 3
    Rice glass:              Pennant side      View 1     View 2    View 3
    A&M glass:           Mascot side    Pennant side    View 1     View 2
    Baylor glass:          Mascot side
    Tech glass:            Mascot side     Pennant side


Set of 8 SWC frosted glasses with pennants - SHORT glasses

Set of 8 SWC frosted glasses - LOGO style - TALL glasses         2nd set of glasses (6 of the 8)
     Rice - A&M - Texas - Tech - SMU - Arkansas

SWC Insulated Thermal Mug

Set of SWC decanters - produced in 1972 by the McCormick Distilling Co. of Weston, MO.
    Rice - A&M - Texas - Tech - SMU - Arkansas - U of H - TCU - Baylor

2 commemorative glasses: "Texas Aggies - Southwest Conference Champs 1967"

Set of hand-painted stone pins with SWC team logos ("The Winning Spirit" series by Foxlore)

Collection of souvenir ribbon buttons from SWC schools (these were sold at ball games)

Sets of SWC team placemats featuring artwork by Bill McClanahan (1972):
    Rice - Label (Rice) - A&M - Texas - Label (Texas) - Tech - Label (Tech) - SMU

Set of Dirk West prints (1969):   Group photo of all posters
    Rice - A&M - Texas - Tech - SMU - Arkansas - TCU - Baylor

Later (post 1976) set of Dirk West prints (including U of H):   Cover Sheet showing all teams
    Rice - A&M - Texas - Tech - SMU - Arkansas - U of H - TCU - Baylor

SWC Tailgate Picnic Cookbook

SWC "Mini Mascots" Cross-Stitch Pattern Book            Larger photo of completed patterns

SWC Paperweight (1986)

SWC charm (1921) - "Texas Aggies / W. Bullard - Center"    View 1     View 2     View 3

SWC Track Champions medal (1929)

SWC Football Champions charm bracelet (Texas A&M 1939)     Charm      Closeup      Back of charm    Charm with chain

SWC Football Champions diamond pendant (UT 1996)

SWC "whistle" pendant:    Front    Back

SWC Ladies Basketball medal:     Front     Back

Banner:  SMU - SWC Football Champs 1966

SWC souvenir pennant

SWC logo promotional items (mug, luggage tag, pin, keychain - 1990's)

SWC Southwest Airlines luggage tag

SWC logo T-shirt iron-ons             Reversed        (NOTE: Baylor is missing from the set)

Commemorative soft drink bottles:

Southwest Conference Schedule Coins by Enco (1968)

Complete Set of 8 SWC coins            UT coin:      Front       Back (UT Football Schedule for 1968)

Enco 1968 Schedule promoting the coin set:       Front     Back      Inside (Schedule)

Southwest Conference Clocks by Decor Accessories Inc. (1970)
Inscription on back of clock: "Created by Roger Mason from reproductions of the renowned caricatures of Bill McClanahan appearing in the Dallas Morning News, these clocks are presented as a memento to the character, emotion, and delirium of football that lingers on in peoples' memories."  The favorite team mascot was in the center of the clock.    The eight team mascots appeared at the 1, 2, 4, 5, 7, 8, 10 & 11 positions.
LP Record: "The UT Longhorn Band Salutes the Southwest Conference"
LP Record: "Football Songs of the Southwest Conference"
LP Record: "Sounds of the Southwest" (1977)
LP Record: "SMU Jazz Band Salutes the Southwest Conference"



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